The Socialmenia

From Generation To Generation

Posted by: omagaul on: February 3, 2010

I came across this article that could be very useful for my assignments during my Master programme last year. Too bad I hadn’t come across this article back then.

Anyway, I hope it will be useful for you now. This below I quoted one section of the article, which explains the generation that is now very into digital media: the Digital Natives, or as this article called ‘The Rising generation (or generation Z)’.

Bridging the Generation Gap at Work Through the Power of Communication.

THE RISING GENERATION (BORN AFTER 1997)

This generation has yet to be profiled. Some people are calling this generation “Generation Z,” and many demographers believe that they are going to look very much like our Traditionalist Generation. (Generations do repeat themselves every 80 years or after 4 generations have evolved…they begin to repeat. As an example, Generation Y is actually looking very, very much like our G.I. Generation.) Our current recession is more than likely going to create a generation that is frugal, socially conscious, and craving the need for integrity. This generation is yet to be defined, but I believe this generation along with Gen Y are going to be radically changing our world! Having said this, we are, however, already seeing that texting is indeed one of their favorite forms of communication, and cell phones are being placed in their palms at an earlier and earlier age, as early as age 9.

our loss of wisdom

Posted by: omagaul on: January 25, 2010

This video has moved me to implement, or at least, to give this presentation in Indonesia. This video is so inspiring that it is applicable to all aspects of life, all business fields.

Enjoy this presentation!

Wow, Global Health and the New Economy!

Posted by: omagaul on: November 20, 2009

Four Point O – 4.0

Posted by: omagaul on: September 18, 2009

The Social Hotel – Creators Inn

Posted by: omagaul on: August 19, 2009

Today is a very nice day in Holland; yet I am stuck in my office, doing barely anything because my supervisors are one on holiday, and another one ill. Thus, having done all the tasks assigned to me since yesterday, I checked my Google Reader and found lots of interesting articles.

One of them is about the social hotel – Creators Inn – in Stockholm, Sweden. It is “offering free, short-term accommodation for visiting creators.” (The first Creators Inn is in Gothenburg, Sweden.) This hotel is created by a clothing line, Elvine. Thus, you might expect lots of Elvine products in the hotel (like you are free to use the Elvine clothes that are prepared for you in every room – nice!)

Yet, you cannot just pop in and ask for a free room. You have to apply for it; and they will decide upon a selection procedure.

Interesting, huh?

And, to apply for a free accommodation, you can’t simply say “I’m broke, I need a free accommodation!” or “I want to meet some friends and catch up with them. ” You need to state an interesting and creative reason.

I agree with Nick Burcher in his post about Creators Inn. This concept displays the importance of Word of Mouth and the creation of brand experience.

I wonder whether I could get a free room. Yet, still need to think what my reasoning is :)

And I also wonder whether this concept would work in Bali or Lombok, Indonesia, for instance. Hm,…

Read more about Creators Inn here

Or watch this video

Social Media Revolution

Posted by: omagaul on: August 17, 2009

I am amazed by this video
are you?

Face-to-Facebook

Posted by: omagaul on: July 22, 2009

Thanks to Newsweek for this cool video: Click Here

I agree with some comments posted on that video:

1. “I cannot imagine how it was without Facebook.”

2. “People are writing too much information on Facebook. They update it like 30 times a day.” (I hate this, too. I cannot understand why people post information such “going to sleep”, “I am confused whether I should eat rice or potato.” “just woke up”)

3. “The first thing I do in the morning after I wake up is turn on my computer and log on Facebook.” (for me, it’s not 100% true, but I often check my Facebook to start my working/studying day)

4. “I like it. It’s like stalking, but fun!” (just realised it, but it’s so true!)

It makes me wonder what if this ‘research’were done in Indonesia. Would the same result come up?

Are you A Digital Native?

Posted by: omagaul on: July 21, 2009

The digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones, and MP3. They are now age 15 – 23 years old. They are also called the Generation Z.

My research will focus on this particular target group and what kind of marketing strategy that my client, Nuffic, needs to consider.

I am quite sure some of you, like me, are no longer in that age (unfortunately), yet you can still help me to pass on this interview questions to your cousins, little brothers or sisters, relatives, friends, students, colleagues’ children or anyone that are still in that age range.

But if you are the Digital Natives, please directly click on the link below and join the short interview by answering some questions written there.

Here is the link: http://www.thesistools.com/?qid=87266&ln=eng

Thank you

Office 2010: The Movie

Posted by: omagaul on: July 9, 2009

Hillarious
and good viral marketing, imho

How we can fight recession

Posted by: omagaul on: July 9, 2009

I came across this video, which is a realy good motivation for us; not only for business people, social media experts or sales departmer. This video is for every body, so that they can fight the recession and win their confidence back.

Enjoy (and thanks for Paul Castain)

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