The Socialmenia

Social Menia – The Origin

Posted on: February 3, 2009

Social Media is everywhere! – that’s why this weblog.

This weblog is made in relation to a research for Master of International Communication Management (MICM).

The Writer

I am currently studying at the Hague University, Holland. I take Master of International Communication Management.

I have a big interest in communication world. I studied Communication Management for my bachelor, which has brought me to the world of NGO (non governmental organisation). I started my career as Marketing Communication Manager in a local NGO in Aceh, Indonesia (Aceh is a province which was partly struck by tsunami in 2004). I promoted and got involved with communiy development project, which was funded by UNDP.

After the project was ended, I continued my career as Corporate Social Responsibility coordinator in a main Internet Service Provider (ISP) company in East Java, Indonesia. This was my activity before I came to Holland in September 2008.

The Research

Every master degree requires a research for the final thesis. I am really fortunate to be able to conduct my research at Nuffic. Nuffic is the Netherlands Organization for International Cooperation in Higher Education and Research. It is a private, non-profit corporation and is based in the Hague, Holland (Wikipedia). Nuffic has established several education support offices in some countries in Asia, South America and soon in Eastern Europe.

Nuffic promotes higher education in Holland to international students across the world. Thus, I am more than happy to conduct a research to improve the performance of Nuffic.

There are 4 stages of my research:

  1. Communciation research – done: It is about the use of Social Media in Indonesia to improve Study in Holland campaign
  2. Intercultural communication – on going: I will specify on analysing a new market, in which Neso office will be opened soon: in Thailand. I will analyse the culture and how Nuffic can attract the students, especially with the use of social media
  3. Communication Specialisation – begin in April 2009: I haven’t decided the topic yet
  4. The thesis – begin in June 2009: the idea is that by this time I will have enough information from the previous 3 papers to write my ‘big’ thesis. I have been thinking to write about Experience based marketing. Yet, it is not yet confirmed.

Thus, here I am, a master student, exploring about the world of social media.

I hope this weblog will not only be a record of my research, yet it may also be useful for the reader. So, Welcome at Social Menia!

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