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Archive for the ‘Digital Natives’ Category

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I came across this article that could be very useful for my assignments during my Master programme last year. Too bad I hadn’t come across this article back then.

Anyway, I hope it will be useful for you now. This below I quoted one section of the article, which explains the generation that is now very into digital media: the Digital Natives, or as this article called ‘The Rising generation (or generation Z)’.

Bridging the Generation Gap at Work Through the Power of Communication.


This generation has yet to be profiled. Some people are calling this generation “Generation Z,” and many demographers believe that they are going to look very much like our Traditionalist Generation. (Generations do repeat themselves every 80 years or after 4 generations have evolved…they begin to repeat. As an example, Generation Y is actually looking very, very much like our G.I. Generation.) Our current recession is more than likely going to create a generation that is frugal, socially conscious, and craving the need for integrity. This generation is yet to be defined, but I believe this generation along with Gen Y are going to be radically changing our world! Having said this, we are, however, already seeing that texting is indeed one of their favorite forms of communication, and cell phones are being placed in their palms at an earlier and earlier age, as early as age 9.

The digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones, and MP3. They are now age 15 – 23 years old. They are also called the Generation Z.

My research will focus on this particular target group and what kind of marketing strategy that my client, Nuffic, needs to consider.

I am quite sure some of you, like me, are no longer in that age (unfortunately), yet you can still help me to pass on this interview questions to your cousins, little brothers or sisters, relatives, friends, students, colleagues’ children or anyone that are still in that age range.

But if you are the Digital Natives, please directly click on the link below and join the short interview by answering some questions written there.

Here is the link:

Thank you

May 2018
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