The Socialmenia

Archive for the ‘Introduction’ Category

I am sure most of you are familiar with social media. I guess it is still interesting to unveil some facts about social media

Fact #1 defines social media as tools or sites on the Internet where people and companies go to congregate, communicate and collaborate.  They include: blogs, podcasts, video sites (youtube), social networks (like Facebook, Friendster, MySpace), micro blogs (like Twitter and Pownce), photo sites (Flickr), bookmarking sites (Stumble Upon, Digg) or any other site where you can interact and share with others in real time.

Fact #2

During my research, I discovered 3 main characteristics of social media:

  1. Two way communication
    Social media enables corporate to ask for two-way communication with customers (or stakeholders, in general). Customers can express their opinion or view about business: its products or services. In contrast, corporate can respond to them and have a prolonged discussion, if necessary.
  2. Sense of Community
    As Microsoft CEO Steven A. Ballmer told the New York Times, “I think one pervasive change (because of social media) is the increasing importance of community.” (Weber, 2007, p. 5). 
  3. Dynamic
    Social media is moving very fast. People come and go. In fact, customer is in control. Customers want news and information about the things they care about (Weber, 2007, p.12). If in the past content was controlled and decided by the media companies, in this new world, media companies have to satisfy their customers, serving up what they want to know. They want to be able to find out about the things they care about, not tomorrow, not later, but now.

Fact #3

Internet is bringing people together to share information, to communicate. Although it applies a slightly different idea to what TV did in the past (one set of TV with all members of the family), yet Internet succeeds to (re)connect people, business, and also government from all over the world – to bring people together.

Fact #4

When their need is served, they will leave. And new people are coming. Even though there is strong sense of community in social media, the members of the community are changing.

Fact #5

Digital media is emerging rapidly. In fact, a recent study (Jakarta Post [online]) found the compound annual growth rate for digital media (websites, banner ads, search engine optimization) is much greater than that for traditional media (TV, newspapers, radio).


Jakarta Post. com

 Weber, Larry (2007): Marketing to the Social Web. Canada. John Wiley & Sons.


Social Media is everywhere! – that’s why this weblog.

This weblog is made in relation to a research for Master of International Communication Management (MICM).

The Writer

I am currently studying at the Hague University, Holland. I take Master of International Communication Management.

I have a big interest in communication world. I studied Communication Management for my bachelor, which has brought me to the world of NGO (non governmental organisation). I started my career as Marketing Communication Manager in a local NGO in Aceh, Indonesia (Aceh is a province which was partly struck by tsunami in 2004). I promoted and got involved with communiy development project, which was funded by UNDP.

After the project was ended, I continued my career as Corporate Social Responsibility coordinator in a main Internet Service Provider (ISP) company in East Java, Indonesia. This was my activity before I came to Holland in September 2008.

The Research

Every master degree requires a research for the final thesis. I am really fortunate to be able to conduct my research at Nuffic. Nuffic is the Netherlands Organization for International Cooperation in Higher Education and Research. It is a private, non-profit corporation and is based in the Hague, Holland (Wikipedia). Nuffic has established several education support offices in some countries in Asia, South America and soon in Eastern Europe.

Nuffic promotes higher education in Holland to international students across the world. Thus, I am more than happy to conduct a research to improve the performance of Nuffic.

There are 4 stages of my research:

  1. Communciation research – done: It is about the use of Social Media in Indonesia to improve Study in Holland campaign
  2. Intercultural communication – on going: I will specify on analysing a new market, in which Neso office will be opened soon: in Thailand. I will analyse the culture and how Nuffic can attract the students, especially with the use of social media
  3. Communication Specialisation – begin in April 2009: I haven’t decided the topic yet
  4. The thesis – begin in June 2009: the idea is that by this time I will have enough information from the previous 3 papers to write my ‘big’ thesis. I have been thinking to write about Experience based marketing. Yet, it is not yet confirmed.

Thus, here I am, a master student, exploring about the world of social media.

I hope this weblog will not only be a record of my research, yet it may also be useful for the reader. So, Welcome at Social Menia!

May 2018
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