The Socialmenia

Archive for the ‘MICM’ Category

The digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones, and MP3. They are now age 15 – 23 years old. They are also called the Generation Z.

My research will focus on this particular target group and what kind of marketing strategy that my client, Nuffic, needs to consider.

I am quite sure some of you, like me, are no longer in that age (unfortunately), yet you can still help me to pass on this interview questions to your cousins, little brothers or sisters, relatives, friends, students, colleagues’ children or anyone that are still in that age range.

But if you are the Digital Natives, please directly click on the link below and join the short interview by answering some questions written there.

Here is the link:

Thank you


In the previous posts, I have discussed the emerging of online reputation, or real-time reputation management, or reputation 2.0. It is not for nothing.

Last week, I gave a little presentation at my Master class, sharing this new trend of online reputation management. I started the presentation by discussing the Domino’s effect case happened 2 weeks ago that has possibly damaged the reputation of Domino Pizza.

I hope my presentation is useful.