The Socialmenia

Archive for the ‘online media’ Category

The digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones, and MP3. They are now age 15 – 23 years old. They are also called the Generation Z.

My research will focus on this particular target group and what kind of marketing strategy that my client, Nuffic, needs to consider.

I am quite sure some of you, like me, are no longer in that age (unfortunately), yet you can still help me to pass on this interview questions to your cousins, little brothers or sisters, relatives, friends, students, colleagues’ children or anyone that are still in that age range.

But if you are the Digital Natives, please directly click on the link below and join the short interview by answering some questions written there.

Here is the link: http://www.thesistools.com/?qid=87266&ln=eng

Thank you

Yesterday, Indonesian online realm was packed with discussions about a house-wife that was sent to jail because she sent e-mails to her friends (that happened to appear in some forums and blogs) about bad service she received from Omni Internation. Hospital Indonesia. She was accused of defamation: circulating online defamatory statement against Omni Hospital. Her name is Prita Mulyasari.

Bloggers, Facebookers, and other digital citizens in and from Indonesian, and also from outside Indonesia, are screaming for justice, for support to free her from this injustice. People made Facebook cause, tweeting, blogging, retweeting, shouting on their status, making poster, and other things. I am impressed (as an Indonesian, I, too, posted a blog post and tweeted).

Today, she is released (just now), yet still under city arrest.

Apparently bowing to the mounting public pressure, the Attorney General’s Office (AGO) released on Wednesday a housewife from prison and put her under city arrest.

Prita Mulyasari had been detained at Tangerang women penitentiary for three weeks after she was named a suspect for allegedly defaming Omni International Hospital after she shared her complaint about the hospital’s services via the internet.

“The AGO has released her from jail to serve a city arrest as of today,” AGO spokesperson Jasman Pandjaitan said on Wednesday, without elaborating the reasons behind the policy.

Source: The Jakarta Post

At least, she can see her babies and  her husband. But, under city arrest, oh gosh! I can’t help but wonder what has she done that deserves all of this. Is she a terrorist? corruptor? murderer? in fact, her life was in danger a year ago, at Omni hospital.

Justice is still rare – that’s why we always say “Life is unfair” – yet freedom of speech, to express your own opinion? with the emergence of digital/social media, could there still be injustice? *a deep sigh*

Let’s see what’s gonna happen with Omni hospital. They need a billion year to learn about (online) reputation management. Deleting comment on company blog or hiding when (online) attack occured are wrong; yet sending your customer to jail because of her dissatisfaction published on online media? OMG.

Four thumbs up for General Motor. I am not sure about the other approaches, but this one is utterly brilliant.

This is a cute video from Germany explaining how the digital culture has changed the face of Marketing.

Enjoy!

As I have ever mentioned before that I am currently doing some research for Nuffic, a Dutch organisation promoting higher education in Holland to international students, I am proudly sharing this video. This video is made by the promotion team, yet, I could contribute my idea as well as my appearance on the video, to Nuffic.

Enjoy the video.

Maybe not.

Social media is not governed by the media or technology that facilitate online interaction, contribution, or participation. It is defined by the people, the communities they join, and the parallel cultures and behavior that manifest. Technology and the networks that spawn through constant innovation will continually surface, merge, excel, or vanish. Human nature and the desire to connect, interact, and elevate is perpetual.
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After the failure of Facebook and Twitter acqusition, now is another attempt from another digital player – Google – to think about it.

TechCrunch reports three sources on acquisition talks, with scant detail including price. The assumption is that it would be more than the company’s internal valuation of $250m, and a more secure figure than the $500m in stock deal that Twitter turned down from Facebook last year.

But talks for what? Would this be an outright acquisition, part acquisition or a search deal?

I said when Facebook talks were reported that it would be sad to see Twitter lose its independence, though it is perhaps inevitable. Twitter is backed by some extremely influential investors who, despite their apparently unwavering support for the firm, will want a meaty return on their investments at some point. What could be more reliable in the web world than hard Google cash, with some shares thrown in for good measure?

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