The Socialmenia

Archive for the ‘Online Reputation Management’ Category

Yesterday, Indonesian online realm was packed with discussions about a house-wife that was sent to jail because she sent e-mails to her friends (that happened to appear in some forums and blogs) about bad service she received from Omni Internation. Hospital Indonesia. She was accused of defamation: circulating online defamatory statement against Omni Hospital. Her name is Prita Mulyasari.

Bloggers, Facebookers, and other digital citizens in and from Indonesian, and also from outside Indonesia, are screaming for justice, for support to free her from this injustice. People made Facebook cause, tweeting, blogging, retweeting, shouting on their status, making poster, and other things. I am impressed (as an Indonesian, I, too, posted a blog post and tweeted).

Today, she is released (just now), yet still under city arrest.

Apparently bowing to the mounting public pressure, the Attorney General’s Office (AGO) released on Wednesday a housewife from prison and put her under city arrest.

Prita Mulyasari had been detained at Tangerang women penitentiary for three weeks after she was named a suspect for allegedly defaming Omni International Hospital after she shared her complaint about the hospital’s services via the internet.

“The AGO has released her from jail to serve a city arrest as of today,” AGO spokesperson Jasman Pandjaitan said on Wednesday, without elaborating the reasons behind the policy.

Source: The Jakarta Post

At least, she can see her babies and  her husband. But, under city arrest, oh gosh! I can’t help but wonder what has she done that deserves all of this. Is she a terrorist? corruptor? murderer? in fact, her life was in danger a year ago, at Omni hospital.

Justice is still rare – that’s why we always say “Life is unfair” – yet freedom of speech, to express your own opinion? with the emergence of digital/social media, could there still be injustice? *a deep sigh*

Let’s see what’s gonna happen with Omni hospital. They need a billion year to learn about (online) reputation management. Deleting comment on company blog or hiding when (online) attack occured are wrong; yet sending your customer to jail because of her dissatisfaction published on online media? OMG.

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In the previous posts, I have discussed the emerging of online reputation, or real-time reputation management, or reputation 2.0. It is not for nothing.

Last week, I gave a little presentation at my Master class, sharing this new trend of online reputation management. I started the presentation by discussing the Domino’s effect case happened 2 weeks ago that has possibly damaged the reputation of Domino Pizza.

I hope my presentation is useful.

Social Media Reputation Management seems a very long term for me (maybe for you, too?). Thank goodness I found this article about, what they called Reputation 2.0.

Sweet!

As it will be my topic for my next research, I am now digging information and resources about social media and (online) reputation management.

This slide is quite helpful (at least for my presentation tomorrow)